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After three successful Taco Bell's Doritos Locos Tacos launches, no one was talking about the upcoming Spicy Chicken Cool Ranch DLT. We needed to get our fans excited for the newest generation of DLT.
Using Snapchat, we created the first-ever Snap by Snap film on the platform during the 2014 MTV Movie Awards that was made in a day and only lasted for 24 hours before it disappears.