DR. PEPPER /1 REBRAND

WE ARE ALL  1/1
We’re born anonymous. We’re born a number. We’re born 1 of 7 billion. But we don’t stay that way. Because along the way, we make choices. We make mistakes. We make sacrifices. We grow up. We get knocked down. We get up. We give back. We keep going. And we become who we’re meant to be. Not 1 in a million. Not 1 in a thousand, a hundred, or even a handful. We become 1 of 1. Like an amazing work of art, we become One of a Kind. At Dr Pepper, we know it’s a long road to get to you. Here’s to the journey. Here's to being One of A Kind.

Second year of the campaign, we celebrate people who've done things their own way, crafted their own path with their one-of-a-kind stories. From YouTube phenomenon Michele Phan to independant Hip-Hop stars Macklemore & Ryan Lewis to contemporary street artist Retna.