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To launch Dexter Season 5, we create an ALTERNATE REALITY GAME that was created through a new story that was inspired by the mind of Dexter but written completely original together with SHOWTIME.
For 8 weeks, we used various media that was appropriate to move the story along, from creating unique physical experiences, to countless online sites to decode clues, creating suspense along the way, entertaining the fans and generating tons of hype before the season.
COMIC CON KILL ROOM
Installation of a Kill room at San diego Comic Con
COMIC CON KILL ROOM