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Together with (RED), we created a powerful idea of making music a commodity that saves lives in Africa. (RED)NIGHTS a concert series that saves lives is born. Hosted by (RED), with the proceeds from each show going to fight AIDS in Africa. Unlike traditional benefit concerts, artists can turn any night from their tour into a (RED)NIGHT.
We created content for a series of 26 concerts from documenting the concerts, in-venue videos, concert teasers, to building a content aggregated "live" website.
Some of the artists who participated are Fischerspooner, Gomez, The Veronicas, Matisyahu, Katy Perry, Fall Out Boy, Wolf Mother, Santigold, All American Rejects, Wolfmother, Thievery Corporation, BONO and Scarlett Johansson.