STOP HANDGUN VIOLENCE

Everyday in America, 1 kid or 8 children/teens are killed every 3 hours and 83 Americans died in a day due to gun related accidents or violence. The idea is simple, highlight the facts that contribute to the death counts in a form of an equation. The result is a powerful simple message that traces back to the loop holes in gun regulations in America. 

We design a live digital counter within the largest billboard in America that starts from 1,624. The number of American children and teenagers killed by guns daily since the November 2010 elections. The counter increases by 8 daily.