Budweiser 2018 Fifa World Cup Campiagn

The 2018 Fifa World cup campaign is the largest and most ambitious marketing effort in Ab-Inbev company’s history ever, the challenge is to be the most sharable and talked about brand during the world cup, over Nike and adidas.

To do that we know we need a simple campaign platform that demonstrates how we are bringing together fans from around the world over beer and their shared passion for football. Our campaign captures the celebratory, upbeat and premium experience of the Budweiser brand, and fans will continue to see this come to life through our ongoing activations for the 2018 FIFA World Cup including a Red light Cup that lights up based on noise level.