Making the biggest halftime show in history even bigger.
Despite the 2022 Super Bowl halftime show being the greatest celebration of West Coast hip hop in history (in a stadium just a stone’s throw away from where the sub-genre was born, no less), there was no way for local fans, for whom it arguably mattered the most, to score a ticket.
So, Pepsi and Verizon created Ultra Pass: an immersive experience that used nine 360° 8K cameras along with America’s most reliable 5G network to let half a million fans virtually gatecrash the stadium… past the VIPs in the stands… and onto the stage itself.
Clio Sports & Clio Entertainment 2022 - GOLD Winner